The purpose of G.O.O.N Savvy is to give consumers top notch sophistication, so they can be taken serious, despite their looks & appearance. Getting Over Obstacles & Negativity (G.O.O.N) We all have obstacles, big or small - This brand is meant to exhibit a persona of people who strive to be remembered, not by their tragedies, but how they were able to improve their dire straits and bounce back from them.